NORTHSTAR DESIGN • PROPOSAL 02701 / 02

Customer Onboarding Redesign

Proposal for Alder Studio

Prepared for Alder Studio • Prepared by Northstar Design Issued 18 June 2027 • Proposal valid through 2 July 2027

4 weeksengagement
6 screensannotated prototype
$12,000fixed sample fee

What We Heard

New customers receive setup instructions in three separate emails. The proposed work consolidates those steps, clarifies ownership and gives the service team a reusable launch checklist.

Scope and Delivery

Phase Deliverables Schedule
Discover Five staff interviews; journey map; agreed problem statement Week 1
Design Welcome flow; six screen designs; email copy outline Weeks 2–3
Handover Annotated prototype; component notes; two training sessions Week 4

How We Will Work

Outside This Scope

Production code, system migration, translation and new brand identity work are excluded. Any added scope requires a written change agreement.

FICTIONAL EXAMPLE / BUSINESSDazzler · 1
NORTHSTAR DESIGN • PROPOSAL 02702 / 02

Investment and Approval

Payment follows delivery
Payment follows delivery; exact values follow
Read the chart data
Kickoff 4800 USD
Prototype 4800 USD
Handover 2400 USD
Work package Fee in USD
Research and journey mapping $3,000
Experience design and prototype $7,500
Handover and training $1,500
Total project fee $12,000

Payment Schedule

40% at kickoff ($4,800), 40% at prototype review ($4,800), and 20% at handover ($2,400). This illustrative price excludes applicable taxes and third-party expenses.

Client Responsibilities

Acceptance Criteria

Acceptance covers six annotated screens, the welcome email outline, a working prototype and two team sessions. The lead records acceptance or specific scope-related corrections.

The Decision

Alder Studio sponsor Priya Shah and Northstar lead Maya Chen review scope on 25 June. Proposed kickoff: 5 July. Acceptance is a recorded review of the agreed deliverables, not an automatic consequence of payment.