{
  "schemaVersion": 1,
  "fictional": true,
  "asOf": "2027-06-21",
  "scenario": "Two-page services proposal with deliverables, exclusions, pricing and acceptance",
  "generation": "Deterministic authored fixtures; no client or external personal data",
  "payments": [
    {
      "milestone": "Kickoff",
      "percent": 40,
      "usd": 4800
    },
    {
      "milestone": "Prototype",
      "percent": 40,
      "usd": 4800
    },
    {
      "milestone": "Handover",
      "percent": 20,
      "usd": 2400
    }
  ],
  "document": [
    {
      "title": "Customer onboarding redesign",
      "blocks": [
        {
          "type": "p",
          "text": "Prepared for Alder Studio     \u2022     Prepared by Northstar Design\nIssued 18 June 2027     \u2022     Proposal valid through 2 July 2027"
        },
        {
          "type": "metrics",
          "values": [
            [
              "4 weeks",
              "engagement"
            ],
            [
              "6 screens",
              "annotated prototype"
            ],
            [
              "$12,000",
              "fixed sample fee"
            ]
          ]
        },
        {
          "type": "callout",
          "label": "THE OUTCOME",
          "text": "A clearer first-week experience: one welcome journey, one account checklist and fewer handoffs between sales and customer success."
        },
        {
          "type": "h",
          "text": "What we heard"
        },
        {
          "type": "p",
          "text": "New customers receive setup instructions in three separate emails. The proposed work consolidates those steps, clarifies ownership and gives the service team a reusable launch checklist."
        },
        {
          "type": "h",
          "text": "Scope and delivery"
        },
        {
          "type": "table",
          "headers": [
            "Phase",
            "Deliverables",
            "Schedule"
          ],
          "rows": [
            [
              "Discover",
              "Five staff interviews; journey map; agreed problem statement",
              "Week 1"
            ],
            [
              "Design",
              "Welcome flow; six screen designs; email copy outline",
              "Weeks 2\u20133"
            ],
            [
              "Handover",
              "Annotated prototype; component notes; two training sessions",
              "Week 4"
            ]
          ],
          "widths": [
            18,
            61,
            21
          ]
        },
        {
          "type": "h",
          "text": "How we will work"
        },
        {
          "type": "list",
          "items": [
            "One 30-minute review each Tuesday, with a named client decision-maker.",
            "Two consolidated feedback rounds on the prototype.",
            "Shared decision log and weekly written delivery update."
          ]
        },
        {
          "type": "h",
          "text": "Outside this scope"
        },
        {
          "type": "p",
          "text": "Production code, system migration, translation and new brand identity work are excluded. Any added scope requires a written change agreement."
        }
      ],
      "kicker": null
    },
    {
      "title": "Investment and approval",
      "blocks": [
        {
          "type": "chart",
          "label": "Payment follows delivery",
          "rows": [
            [
              "Kickoff",
              4800
            ],
            [
              "Prototype",
              4800
            ],
            [
              "Handover",
              2400
            ]
          ],
          "kind": "bar",
          "unit": "USD",
          "asset": "business-1"
        },
        {
          "type": "table",
          "headers": [
            "Work package",
            "Fee in USD"
          ],
          "rows": [
            [
              "Research and journey mapping",
              "$3,000"
            ],
            [
              "Experience design and prototype",
              "$7,500"
            ],
            [
              "Handover and training",
              "$1,500"
            ],
            [
              "Total project fee",
              "$12,000"
            ]
          ],
          "widths": [
            72,
            28
          ]
        },
        {
          "type": "h",
          "text": "Payment schedule"
        },
        {
          "type": "p",
          "text": "40% at kickoff ($4,800), 40% at prototype review ($4,800), and 20% at handover ($2,400). This illustrative price excludes applicable taxes and third-party expenses."
        },
        {
          "type": "h",
          "text": "Client responsibilities"
        },
        {
          "type": "list",
          "items": [
            "Provide current onboarding material and access to five interview participants.",
            "Return consolidated feedback within two working days.",
            "Confirm content accuracy and nominate an approver before kickoff."
          ]
        },
        {
          "type": "h",
          "text": "Acceptance criteria"
        },
        {
          "type": "p",
          "text": "Acceptance covers six annotated screens, the welcome email outline, a working prototype and two team sessions. The lead records acceptance or specific scope-related corrections."
        },
        {
          "type": "h",
          "text": "The decision"
        },
        {
          "type": "p",
          "text": "Alder Studio sponsor Priya Shah and Northstar lead Maya Chen review scope on 25 June. Proposed kickoff: 5 July. Acceptance is a recorded review of the agreed deliverables, not an automatic consequence of payment."
        }
      ],
      "kicker": null
    }
  ],
  "design": {
    "accent": "#3C36B5",
    "secondary": "#AA352B",
    "bright": "#BFE9D8",
    "paper": "#FFFFFF",
    "headingFont": "Work Sans",
    "voice": "Confident proposal / violet and coral"
  },
  "capabilities": "Scope narrative, pricing visualization and acceptance criteria"
}